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	<title>Small Business Internet Marketing</title>
	<link>http://www.marlannahgroup.com/blog</link>
	<description>Online Marketing Tips To Help Grow Your Business</description>
	<lastBuildDate>Sat, 29 Nov 2008 16:39:29 +0000</lastBuildDate>
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		<title>Can Your Business Thrive In a Recession?</title>
		<description><![CDATA[Black Friday 2008 has just barely come and gone, and already the pessimistic news for retailers is flowing in. Anecdotal evidence here in Orlando suggests that consumers are scaling back this year, due in part to what many fear could be a long and protracted recession.
It’s so bad, it seems, that even kids are ]]></description>
		<link>http://www.marlannahgroup.com/blog/can-your-business-thrive-in-a-recession/</link>
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		<title>Still Using the Yellow Pages?</title>
		<description><![CDATA[I recently came across a really great search marketing article with useful information for local search over at Search Engine Land. The data came from comScore studies commissioned by TMP Directional Marketing comparing this year with last.
The important bits for small business owners wondering &#8216;how will customers find me?&#8217;:

The percentage of people using the print [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/148/</link>
			</item>
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		<title>Google Local Search - May We Help You Find What You&#8217;re Looking For?</title>
		<description><![CDATA[Google is now 'helping' web searchers who appear to be seeking local business results by specifically asking for a location. This has tremendous implications for local search engine marketing.]]></description>
		<link>http://www.marlannahgroup.com/blog/google-local-search-may-we-help-you-find-what-youre-looking-for/</link>
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	<item>
		<title>Are You Ready for the Holidays?</title>
		<description><![CDATA[The holidays are coming. Soon. Much sooner than you think if you don&#8217;t already have a marketing plan in place.
With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek the [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/are-you-ready-for-the-holidays/</link>
			</item>
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		<title>More Reasons to Go Local</title>
		<description><![CDATA[If my recent posts about local search haven&#8217;t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/more-reasons-to-go-local/</link>
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		<title>Creating an Effective Local Search Profile</title>
		<description><![CDATA[
In the previous post, we discussed why it&#8217;s important for local companies doing business with local customers to have a local search profile. In this post, we&#8217;ll examine the how of putting together an effective profile.
While the process and the profile itself are fairly straightforward, it&#8217;s important to consider a number of underlying factors that [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/creating-an-effective-local-search-profile/</link>
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		<title>Small Businesses - Go Local!</title>
		<description><![CDATA[Thanks to the ongoing evolution of search engines like Google and Yahoo, and consumers&#8217; ever-growing reliance on the Internet, there has never been a better time for LOCAL businesses targeting LOCAL customers to implement an effective Internet marketing strategy.
Here&#8217;s why: For certain types of searches, the web user clearly is looking for a local business. [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/small-businesses-go-local/</link>
			</item>
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		<title>What Is An SEO Website Anyway?</title>
		<description><![CDATA[Search engine optimization (SEO) is one of those buzzwords that many business owners have heard, some vaguely understand, but few really know how to implement &#8212; or even know how to make a decision about hiring someone to implement. It&#8217;s become almost standard for prospective clients to ask us if we &#8216;do SEO&#8217;, yet the [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/what-is-an-seo-website-anyway/</link>
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		<title>Would You Want a Logo That Looked Like Someone Else&#8217;s?</title>
		<description><![CDATA[My previous post ended with a near-cliché: You have to get noticed to succeed.
Re-reading that post got me to thinking about how important being noticed is online, too. Too many business owners who wouldn’t think of replicating someone’s store design or logo have no such compunction about using a generic template for their website.
Now, I’m [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/would-you-want-a-logo-that-looked-just-like-someone-elses/</link>
			</item>
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		<title>Stand Out. Be Noticed.</title>
		<description><![CDATA[
Here’s another quick story from the early days of my career at the investment management company. This was a while ago, when email didn’t really exist. (Dating myself here, I realize.) We sent a lot of mail.
Each piece was individually hand-stamped. That’s right, stamps licked and put on each envelope by hand. And not with [...]]]></description>
		<link>http://www.marlannahgroup.com/blog/stand-out-be-noticed/</link>
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