Small Business Internet Marketing

David Mihm does a typically fantastic job of explaining the importance of local search in his ‘Ranking in the Local Search Algorithms‘ presentation from the SEMpdx Hot Seat on September 9. (Don’t be frightened by that ‘algorightms’ word; the presentation is really accessible and clear, not a bunch of techno-speak.)

Particularly noteworthy right up front is the extrapolation that:

Half a BILLION unique visitors per month search Google with ‘local intent’.

(Still don’t think local search is important, dear reader?) [Read more →]

Tags: Local search, Marketing, Search engine marketing by Rob Croll
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The holidays are coming. Soon. Much sooner than you think if you don’t already have a marketing plan in place.

With a weak economy and high gas prices, the 2008 holiday shopping season may be a less-than-stellar one for businesses. Forecasts suggest that retailers should anticipate a heavily promotional season, as shoppers continue to seek the best deals. Many consumers - even those who haven’t done so before - are expected to turn to e-commerce sites to minimize the impact of higher gas prices.

But The Holidays Aren’t Just About Retailers
The impact of the holiday shopping season on retailers is clear to see. But from a business standpoint, it’s important to understand whether the holidays and the closing of another year offer an opportunity for your business. [Read more →]

Tags: Email marketing, Marketing, Search engine marketing by Rob Croll
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If my recent posts about local search haven’t been enough to convince you of its value, consider this: Local search is increasingly being done not just online via a computer, but also on mobile devices. Getting (and keeping) your local business listings online and up to date can position you to capitalize on this growing trend.

GOOG-411
GOOG-411 is a free directory service that allows phone users to connect directly to local businesses. Having a strong presence in the local search results may get your business top billing when someone uses the service.

For a great, quick demo, check out this video:
[Read more →]

Tags: Local search by Rob Croll
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