My previous post ended with a near-cliché: You have to get noticed to succeed.
Re-reading that post got me to thinking about how important being noticed is online, too. Too many business owners who wouldn’t think of replicating someone’s store design or logo have no such compunction about using a generic template for their website. [Read more →]
Here’s another quick story from the early days of my career at the investment management company. This was a while ago, when email didn’t really exist. (Dating myself here, I realize.) We sent a lot of mail.
Each piece was individually hand-stamped. That’s right, stamps licked and put on each envelope by hand. And not with a single, going-rate postage stamp either. With vintage smaller denomination postage stamps the company purchased through a network of collectors. [Read more →]
