Search Marketing Really Isn’t
Pay-per-click advertising with Internet search engines is commonly called search engine marketing. But as I tried to explain it today to someone unfamiliar with the concept (and there are still people out there who don’t know how search engines come up with their search results), I realized that search ‘marketing’ is something of a misnomer and a source of confusion for many people.
Search marketing, unlike most forms of traditional marketing, only happens when someone is actually looking for you. [Read more →]
